F1 - Especiales

A communication lesson with Prema Powerteam

Have you ever wondered how much is the route into in Formula 1? How much does effective communication affect the search for sponsorship? And what are the requirements to enter a world as fascinating as difficult as Motorsport?

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A communication lesson with Prema Powerteam
Fuente imagen: Twitter.com

On March 5th, students of the Catholic University of Brescia were able to attend a lesson out of the ordinary, organized by Simone Sandre (HR Business Partner in CRIF) and Fabrizio Arba (Communications and Sponsorship Manager in Race Consults). Special guest Prema Powerteam whothrough Chiara Isner Matera and Michele Maggioni (Digital Crew and Contents Creators), showed the students their concept of multimedia communication. These guys have also dispensed anecdotes and little-known behind the scenes aspects of the Motorsport world. The diversity of teachers' skills represented the real added value. There was no lack of moments of discussion on interdisciplinary topics such as organization, roles, assets and principles to finalize the results of a Team to the maximum.

After a chapter on the experience gained with a Team, Simone Sandre presented an interesting parallel between the traditional recruiting process of Corporates and the sporting one. Profound differences have emerged in the phases of the recruiting process and in its timing, which must chase a frenetic world such as racing. The recruiter also offered an overview of what are the current platforms used by Teams to recruit their staff. There was no lack of focus on the key skillsrequired at the highest levels, such as the full use of modern data management and analysis software.

But what is meant by Team and how is it managed? Arba provided several answers focusing on aspects related to internal and external communication. First with a detailed explanation of the organization chart of an official MotoGP Team, of the relative roles and tasks, of the sense of belonging and of the concept of group. And starting from the importance of protecting the "group", he showed the techniques for drafting press releases in the event of a crisis. The management of communication in the event of diametrically opposed crisis situations, that is to say for sporting demerits or for unsportsmanlike acts, has been a major cause of interest for the students. There was also talk of sponsorships, their ability to increase brand awareness and maximize ROI (return on investment). Although the Teams are desperate for sponsors, their offer can not - and should not - be limited to the exhibition space on the vehicle. Engagement generated in the digital field is crucial today.

The Prema Powerteam presented itself as a leader in the minor categories, from F4 to F2. Chiara Isner Matera and Michele Maggioni are the figures that deal with multimedia contents, and they do it in a way that deviates conceptually from the formal contents of Formula 1. Their philosophy is to create a human relationship between fansand their drivers, participating in fun gags, general knowledge quizzes, sketches and much more.

So they chose to show also light hearted moments, because for most serious there will be the time when the drivers arrive in Formula 1. The path to become a star is certainly difficult - they tell - because you need a mix oftalent, the right team and importantly economic resources. Many have done it, like the very young Charles Leclerc, Pierre Gasly, Lance Stroll and others will make it, like the predestined Mick Schumacher. On this academic day, the Prema Powerteam proved to be not only reference on the trackbut also a leader in visual communication.

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