Netflix is known as being a company which does not openly share ratings of their shows but it is clear to see that their series ‘Formula 1: Drive to Survive’ captured a lot of interest and generated many memes – the most common of which being wanting to be a called a ‘rock star’ by Gunther Steiner…as opposed to the other thing. As such it is little surprise to see a second season commissioned. However, what was a shock is the fact that now all ten F1 teams will be involved with the show.
Following the global success of the first season of Formula 1: Drive to Survive, it was announced today that season two will be aired in 2020. In season one, the series featured prominent races and made many a new fan of the sport have a strong desire to visit Monaco and experience the glamour that Monte Carlo had on offer. For season 2 though, the series will follow all ten F1 teams and drivers at every stage of the 2019 FIA Formula One World Championship, beginning in Australia and travelling with them around the world before culminating in the season finale in Abu Dhabi.
Already, there have been many talking points in the season ranging from the rise of McLaren, the uncertainty of Valtteri Bottas being retained to race for Mercedes in 2020 and the varying form of 5-time world champion Sebastian Vettel – for one thing, how will his reaction to the outcome of Canada be edited or his shunt into Max Verstappen at Silverstone? The show already has many stories to choose from and we have not even reached the Summer Break of the 2019 season yet. However, Renault’s Team Principal Cyril Abiteboul has previously commented on the way Netflix’s Drive to Survive portrayed his relationship with Red Bull’s Team Principal Christian Horner:
‘It’s a show, it’s not reality it’s depicting reality. It’s one of those things which is exciting for the fan and Formula One but I’m a little sad that this is what people get out of Formula One, Red Bull and out of Christian and myself but yeah it was a hell of a season. It will be interesting to see what season 2 has to offer – especially between us.’
So, for season 2 will we see reality distorted for the sake of entertainment because there are many in the current F1 paddock still disappointed by the way Sergio Perez was portrayed in that episode with Esteban Ocon.
This year, for the first time, all ten teams will join the line-up but they must be aware of the way that season one brought controversy - clearly the reward on offer is too great to pass up. Netflix’s Formula 1 Drive to Survive brought new fans to the sport and a lot of fans now adore Daniel Ricciardo based on what they saw on the show. Any publicity is good publicity (as the old saying goes) and clearly all F1 teams can see the benefit of being involved which has delighted Ian Holmes, Director of Media Rights, Formula 1:
“We are thrilled to once again be working with Netflix on the second series of Drive to Survive. It is a truly unique series which allows fans to see the unseen side of F1, showcasing the personalities and emotions each team and driver goes through, both on and off the grid. Drive to Survive has enabled us to reach a entire new fanbase globally and partnering with Netflix for a second season ensures we are continuing to put fans at the heart of what we do, making the sport more open and accessible to all.”
Formula 1 has drastically increased its social media presence the last two years and when the news of Season 2 was announced on twitter today, in less than 24 hours, the post had been retweeted 3,450 times and liked 17,300 times. So, Netflix may not share their ratings but it is very clear to see how sought after season 2 is by so many.
One thing is for sure, whatever story is told, everyone in the paddock would want to come out looking like rock stars – something tells me Netflix may have another idea in mind.
Another event all 10 F1 teams have recently joined is the F1 Esports series...take a look at what is to come.