F1 - Noticias

F1 to be ‘twitched’ entirely for the first time in Mexico

The need for entertainment of young generations has set the ground for the operation

( palabras)
F1 to be ‘twitched’ entirely for the first time in Mexico
Fuente imagen: Jerry Andre/Motorlat Images

Do You live in Germany, Luxembourg, Switzerland, Denmark, Norway or Sweden? If so, you might be involved in the first experiment of a Twitch live broadcast of an entire Grand Prix schedule.

In fact, F1 management understood the key importance that social media broadcasting has within the new digital natives: doing this, Liberty Media accepted to show all the sessions of the Mexican round on the popular platform.

Moreover, two features will be added to usual thrill of a F1 weekend.

Let's remember last year's events of the Mexican weekend

First, the live experiment will be co-streamed by a popular influencer of the selected countries: for example, Germany, Switzerland and Luxembourg will see the presence of PietSmiet, a German gaming influencer.

In addition, every 10-minute of action will be ‘gamified’ as users could bet the predictions of the results, being then classified based on the accuracy shown.

“Twitch has incredible reach, a unique creative spin on sports media coverage and an engaged digital audience” claimed Frank Arthofer, Director of Digital and Licensing to Formula1.com; Farhan Ahmed, Strategic Partnerships Manager added that the promoter of the championship is “thrilled to partner with Formula 1 to bring exciting motor racing content to our community in a way that's unique, shared, and interactive”.

Artículos relacionados


Subscribite ahora a nuestra lista de noticias diarias y te avisemos cada vez que una nota nueva salga.