Standing at the data, the US audience may be the more promising basin for the future of F1; after Liberty Media enlisted the title on the NASDAQ market, after the “Drive To Survive” Netflix series took place last year and after the introduction of the AWS predictions on tyre wear powered by Amazon; there wasn’t the conviction that all these pro-American fans measures were effectively bringing new people to the series.
However, charts and announcements show that all that commitment has worked out and is capable of shine good results for the future.
Last but not the least, the announcement that Roger Penske’s company bought the Indianapolis Motor Speedway opened the window to a return of the main championship on the world’s most famous oval: "What can we use this for? Can we run a 24-hour race here? Can we run a Formula 1 race here? What are the things we can do? This is a great asset" said the former team owner to Autosport.
ESPN, the TV broadcaster that has renewed the deal until 2022, saw interesting growth figures in the last rounds after years of decline; some 19% year-over-year gain in audience, where the 18-34 portion of viewers is growing at an 81% rate since 2018.
So, the fan-centric way the championship is undergoing, looks very auspicious for the US continent: its accounts were the largest number in its app all over the world and the TV subscriptions were the second largest.
These are the figures that make possible Bobby Epstein, the owner of the COTA track, to say that if in Europe about 50 million of potential fans were fervent, the North Americans may amount at less than 2: the numbers for an interesting evolution are there. Add the second event to be hosted around Miami centre and the second year of “Drive To Survive” (including Ferrari and Mercedes), and you will have an explosive mix.