All the excitement and the suspense deriving from the wait for what have been called the “Test of the century”: a swap for Lewis Hamilton and Valentino Rossi, the no. 2 driver and rider of all time after Michael Schumacher and Giacomo Agostini; seeing the Briton on the Yamaha YZR-M1 and the Italian on the Mercedes W10 should have been seen as an incredible marketing opportunity both for the two manufacturers but most importantly from the common sponsor of the two champions, Monster Energy.
The energy drink brand rival to Red Bull is certainly behind the inspirators of such a standing test: convincing two official teams to let ride their car/bike by a pure rookie, isn’t business for many; only if you are one of the few brands capable of huge investments in one of the most expensive sports on the entire planet.
So why no a single word, photo or video has come from the Ricardo Tormo circuit after 24 hours since the engines turned off? You probably remember the test that Jorge Lorenzo did on the W06 of 2016 world champion Nico Rosberg at Silverstone: even there Monster was the author of the meeting between the Spaniard and the Brackley team. There, nothing was hidden: everything ranging from the behind the scenes of the preparations to the debriefing was made public with a widely shared video on YouTube.
Rumours mounting among insiders tell about a disagreement between sponsor and teams: interviews, footages and all the media releases should have been published yesterday at the 5 PM local time. Voices of a documentary to be produced by the company aren’t confirmed but could partly explaining the lack of information about the entire day. Too much slow lap times set? Crashes or failure occurred? The mystery is far from being extricated.