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Williams and its sponsors: Rexona out, Sofina in

After a bad season, Rexona has decided that they will no loger be Williams' sponsors but Sofina has arrived. Check it out in this article.

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Williams and its sponsors: Rexona out, Sofina in
Fuente imagen: Jerry André - MotorLat

Williams have had terrible season in Formula 1 since 2017. The British team has come into a deep financial crisis. The team even told their 2019 drivers (George Russell and Robert Kubica) to not push due to their low amount of spare parts for their cars. The situation got even worse when Lance Stroll and his dad Lawrence Stroll announced that they were going to leave Williams and the Canadians started their career with Racing Point. Some of us were expecting that the 2020 season would be much better for Williams but it isn’t looking good. Why? In this article we are going to explain you.

“Rexona: It won’t let you down” does let you down if you are Williams. The Australian brand has announced that they will no longer be a Williams’ sponsor. What does this mean? Williams won’t have the amount of money that Rexona used to give to them. That means that the British team will have less money to develop their car. Of course it was something that was going to happen early or late because a sponsor will always look the best way to bring customers into their brand and being a sponsor of the British team doesn’t look pretty good, does it?

But not everything is bad for Williams. Today, they have announced a partnership with Sofina Foods. This enterprise is a Canadian manufacturer that joined the team in 2019. As usual, sponsors influence colours on the car, racesuits and motorhome. Sofina’s logo will appear on the rear wing of the FW45.

"We are pleased to announce that Sofina has continued their partnership with the team for a second year. Sofina's involvement in the sport has been extremely valuable to their long-term vision, and we are committed to helping them achieve their goals. We have thoroughly enjoyed working with them and we look forward to this continuing in the year ahead.” These were the words of the Deputy team principal Claire Williams.

Will Williams get out of the bottom? Let’s see if Sofina brings a little bit of hope to the British team.

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