We all know that the teams who have more money are more likely to win and perform well in Formula 1. Mercedes has been one very clear example of that. A lot of sponsors want to give their money to the German team, so its brand is seen in the Mercedes car and, if someone sees a brand in a winning car, he/she would probably buy their products. But, if a brand is seeing that the team, in which they are giving their money, is not giving results, they’d probably stop sponsoring them because their mark doesn’t look good in a no-winning car. An example of this case could be Rexona leaving Williams.
In this piece, we are going to explain a very polemic partnership. AMD is an American company that manufactures graphical processors and drivers (not F1 related). If you are whether a very observative person or a Tifosi, you may have noticed AMD’s logo in both sides of Ferrari’s rear wing. Well, this sponsor is leaving Ferrari and going to Mercedes itself. Seems that Mercedes is getting even more powerful that it was already.
Mercedes will present AMD’s logo on both sides of the cockpit of the W11. The American brand will also be seen on the engineering station, team uniform and on the race suit. The German team will use their products on some projects they have in mind so they can work with their new sponsor.
As reported by “essentiallysports.com”, the chief marketing officer, John Taylor commented: “At AMD, we are at our best when we create disruptive technologies that push the envelope of what is possible in high-performance computing.”
“Innovation is at the heart of F1, we always try and push the technological boundaries in our hunt for performance. We are delighted to have AMD join our team as a partner and we look forward to the journey ahead of us as we explore sophisticated solutions to unlock untapped performance potential.” Toto Wolff commented.