INEOS, sponsor brand in a number of sports such as sailing, marathon, football and cycling, has officialised its support for the AMG Mercedes F1 team. A five years deal that will provide a change of livery for the german team. The new design has been presented at the Royal Automobile Club in London.
The 2019 concept is still dominant in the 2020 livery, with some more light-blue added in particular on the mirrors and with two stripes on the front wing. Moreover, red –INEOS brand color- will appear on the front wing and on the airscope as well, alongside the new sponsor name.
“I love the red cap, I think it won’t go unnoticed” said INEOS C.E.O. Jim Ratcliffe.
Within the presentation, attending journalists had the chance to ask questions also just partially related to the event. The most interesting ones were: “Does a five years deal mean a long term Formula 1 commitment for Mercedes?” and “How important is Lewis Hamilton's drive in the team for INEOS and are there any news about his future?”.
Toto Wolff replied to the first question by saying that Mercedes is willing to stay in the sport for many years to come, but it’s not 100% up to them. Mercedes, said Toto, is a great sponsee because of its success both on the racetrack and on the every-day road. Furthermore, F1 growing popularity will help to reach the collaboration’s goals as well.
About Lewis’ importance, Jim Ratcliffe labelled it as a great added value, but not fundamental: “Hamilton is arguably the best driver out there, –Ratcliffe stated- but it’s most important for us to get along with the most successful team in history [meaning Mercedes]”.
Toto Wolff explained that he’s not been in touch with his driver since Christmas: “We travel together once every two weeks for most of the year. During the winter break we agreed on not talking about work, so we’ll start again the discussion when he comes back from America”.