The sport as a medium for far bigger issues regarding society: this is the message that Liberty Media wants to convey through the #WeRaceAsOne campaign to be set for the first Grand Prix of the 2020 bizzare season.
The rainbow simbolizes both the colors of all the teams and the universal sign of the gender, climate and race contemporary challenges; rainbows will be displayed all along the Red Bull Ring circuit and among cars as a thanskgiving towards the entire medical staff who fought the COVID-19 too. Renault, McLaren and Alfa Romeo were the first teams to share the communication to their fans.
Renault Sport Racing is proud to support #WeRaceAsOne.— Renault F1 Team (@RenaultF1Team) June 22, 2020
“Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. Sport can create hope where once there was only despair.” Nelson Mandela pic.twitter.com/DaWvevsZE3
For frontline workers.— Alfa Romeo Racing ORLEN (@alfaromeoracing) June 22, 2020
For inclusion and equality.
For a more sustainable future.@F1 launches #WeRaceAsOne initiative to fight challenges of COVID-19 and global inequality 📲 https://t.co/bLvZgh9cYz pic.twitter.com/ZziVvMzgHY
McLaren is proud to pledge its support to @F1's #WeRaceAsOne initiative. 🌈— McLaren (@McLarenF1) June 22, 2020
Read more on how we're uniting with Formula 1 to help those affected by the coronavirus crisis and supporting its increased efforts to improve diversity and opportunity across the sport.
While it is an important moment for the Formula 1 community it is also a time to recognise the issues that are bigger than any one sport or country.
recognized Chase Carey, CEO of Liberty Media
It will also be a platform for Formula 1 to come together and achieve results against the most important issues facing us as a sport and the world. That is why at our first race in Austria Formula 1 will stand united to say loud and clear that racism must end.
FIA president, Jean Todt, added his toughts too:
The “New Deal” I propose for motor sport in the context of COVID-19 pandemic means laying the foundations for the recovery and a sustainable future for Formula 1 and other disciplines. Importantly, it shall also harness the positive contribution motor sport brings to society, covering all sectors from health, safety, economy, environment, education, inclusion and diversity. The FIA is guided by the Fundamental Principles of its Statutes, including the fight against any form of discrimination and notably on account of skin colour, gender, religion, ethnic or social origin. We must promote diversity in motor sport.