Former Williams sponsor ROKiT is set to close a sponsorship deal with F1 team Mercedes.
The ROKiT group, which runs a series of brand like phone companies, closed its deal with Williams at the end of May. The ROKiT logo has been carried on the Williams cars during the 2019 season and 2020 pre-season testing.
On the same day, Williams announced both the break-up from its main sponsor
About the new deal, the team "can't offer comment on any confidential commercial discussions, be they with ROKiT or any other brand", said a Mercedes spokesman.
On the same day, Williams announced its break-up from the main sponsor and the will to find a new buyer or inverstors for the team, which is clearly in tough financial conditions.
If the Groove team is struggling, the same can not be said for Mercedes: team boss Toto Wolff (who brought back 5% of Williams) is determined to make the Brackley team more profitable, marking it as their "target".
"The marketing is huge and the return on investment should be the icing on the cake," Wolff said.
"We see that in the American sports leagues that most of them, the NFL or the NBA, are profitable franchises.
"This is my personal aim and my personal contribution with our partners to turn this into such a corporate company, so that from a service standpoint it becomes a no brainer to participate."