Ferrari has just officially announced the addition of two new sponsors for the Scuderia in the 2021 season. The beer brand "Estrella Galicia" and the "Richard Mille" watches are joining forces to form a partnership with the Maranello-based team joining those sponsors like Mission Winnow, UPS, and Ray-Ban already with the team.
Both brands will stand by the Scuderia having already a previous history with both drivers. In the case of Estrella Galicia, the Spanish beer brand already sponsored the McLaren team when Carlos Sainz was a driver for the Woking-based team.
Likewise, coinciding with the time he was in the Alfa Romeo, Charles Leclerc already has a past bearing the Richard Mille brand and dates back to even when the Monegasque driver competed in Formula 2 with the Ferrari Drivers Academy.
The official announcement was by a statement made by Ferrari.
“Scuderia Ferrari Mission Winnow is pleased to announce the arrival of a new Team Partner: Estrella Galicia 0,0 which, as from now, will be the “Official Beer” of the Scuderia.”
Ignacio Rivera, CEO of Corporación Hijos de Rivera also said:
"We are pleased to become a Team Partner of Scuderia Ferrari, the most successful team with the biggest following in F1. Our association is based on shared values such as passion, search for excellence and our artisan tradition. I am sure that with these ingredients, we will enjoy great moments together that will help get our message across to beer lovers around the world."
On the watch's brand side, the statement expresses that “As Scuderia Ferrari Mission Winnow’s Team Partner and Official Watch, starting from the next F1 Season the Swiss watchmaking brand will be displayed, for example, on the team’s single-seaters, and on the drivers’ helmets.”
“Richard Mille will also support other Ferrari’s motorsport activities as Official Timekeeper, sponsor of Competizioni GT and the Ferrari Challenge series, partner of Ferrari Driver Academy, technical partner of Ferrari Esports Series and FDA Esports Team. Ferrari and Richard Mille will also have their respective research and design teams start a collaboration in order to create an exclusive range of limited edition watches, an expression of the two brands’ technological excellence and distinctive style.”
Ferrari announces the multi-year partnership agreement with Richard Mille, which will see the Haute Horlogerie brand become sponsor and licensee. https://t.co/G9jhRhhP1w#essereFerrari @Richard_Mille pic.twitter.com/RxoCIIrVfy— Scuderia Ferrari (@ScuderiaFerrari) February 22, 2021