F1 | F1 expands #WeRaceAsOne program integrating Global Citizens
Liberty Media and FIA promote their new partnership with Global Citizens.
F1 is trying to embrace changes by expanding its WeRaceAsOne program, including a new partnership for the present season, with Global Citizens.
Do you remember how WeRaceAsOne was born? It all began last year, at the opening of the 2020 season of Formula One, as the leaders were trying to resume the season after the forced break caused by the Coronavirus pandemic. And one year after, here we are again.
Both the FIA and Liberty Media revealed that they are not content yet with their positive result of this campaign and they are hungry for more. The new partnership will involve the company Global Citizens.
For those who are wondering what it is, Global Citizens is an international advocacy organization who will become a charity partner of the WeRaceAsOne program.
“On our return to racing, we wanted to show our determination to tackle the major issues that we as a sport, but also society, are facing”- an official statement written by F1 says.
“These issues are important to the longer-term future of our sport – as outlined in the launch of the F1 Sustainability and Diversity & Inclusion Strategies in 2019, but equally have a major impact on the communities we race in and countries around the world.”- it follows to explain. It is clear now what the main goal of the new season is- increasing sustainability and protecting the environment… in one of the most polluting sports existing.
“We are very excited at the prospect of partnering with the incredible team at Global Citizen, whose passion and delivery of lasting positive change are perfectly aligned with our focus at Formula 1 to leave a positive impact on society, the environment and our sport. – states Liberty Media boss Stefano Domenicali - We’re proud of the WeRaceAsOne platform in encouraging the community, F1 fanbase, and Global Citizen’s millions of engaged supporters to come together to support positive change against the most important issues facing our sport and the world. While our commitment to tackling issues of sustainability and diversity in our sport is important, it is our actions that we’ll be judged on and this long-term partnership will show our commitment to deliver on our plans.”
“It is very encouraging to see this strong action undertaken by Formula 1 in partnering with Global Citizen.”- echoes Jean Todt.
Haas's main man is managing expectations from the outset in 2021, but any points are welcome 👊#F1https://t.co/fOLEi9u6kc— Formula 1 (@F1) March 22, 2021
“Under the umbrella of the FIA #PurposeDriven movement - which centres around the four key pillars of Health and Safety, Environment, Diversity & Inclusion, and Community Development - the WeRaceAsOne initiative demonstrates the commitment of the FIA Formula One World Championship to have a long-term beneficial impact by engaging with its millions of fans on these topics. This partnership will increase the positive impact of F1 on people’s lives.”
Global Citizens is equally happy and positive on this union of strengths in order to increase all the positive values it stands for. Hugh Evans, co-founder of the company says: “Global Citizen is excited to partner with Formula 1 to inspire long-lasting change. ‘WeRaceAsOne' is a powerful example of what partnership can produce and together we are committed to locking arms with Formula 1 to advance meaningful work in areas of sustainability, inclusion and community. Global Citizen’s ‘Recovery Plan for the World’ policy agenda focuses on collaborating with businesses like Formula 1, governments, philanthropists, and athletes and entertainers to kickstart a global recovery. As part of the 'WeRaceAsOne' effort, we aim to have a positive impact on the world through sport.”
The one between an authoritarian, rich and polluting sport with an inclusive company could be a weird partnership but, as it helps to promote values like equality, sustainability and inclusion for every and anyone, it deserves to be welcomed with arms wide open.