In April F1 announced the incorporation of Sprint Races to three races of the calendar following unanimous agreement of teams, FIA and F1.
What are Sprint Races?
Sprint races will take place on Saturdays, with a qualifying session on Friday to set the starting grid, and will be held over 100km, the result of these will decide the starting positions for the Sunday's Grand Prix, the top three positions at the Sprint Race will be handed points, 3 points for the winner, 2 points for the 2nd place and 1 point for the 3rd.
"We can see a scenario where maybe there's half a dozen events next year which have a sprint format," said Brawn, according to Racingnews365.com.
"It could even extend from there.”
"We've had a lot of promoters say they would like to have the sprint as part of their package going forward. In this commercial world, that's something that can be negotiated with promoters so that the team share the benefits of a more concrete weekend."
Adding more sprint races to the calendar depends on the success of these.
"We will never force this through if it’s clearly not a success,” said Brawn.
“There’s no incentive in doing it if the audience don’t engage.”
"If we don’t see a strong engagement from the fans and we don’t see the benefits, there’s no reason why we will force it through.”
“One of the great things about what’s happening is it’s three races, it’s not the season. In the past Formula 1 has always struggled with the fact that when it’s made an adjustment it’s made it theoretically for the season.”
“We all remembered the qualifying fiasco a few years ago which luckily got corrected part-way through the season. I think that was one that everybody forecast was going to be a struggle and it turned out to be.”
"So this is three events where were going to trial this format and if it’s not a success, if we don’t get the response we hope, then we’ll put our hands up and then we’ll stay the way we are and we’ll look at other initiatives."
F1 expects this format to increase the on-track action and engage fans in a new and innovative way.
When Brawn was asked about the fans who enjoy the readitional race weekend format he said he would “ask them to keep an open mind.”
"I'd ask the traditionalists to wait and see if they enjoy it and hopefully they will. I think because it’s an addition to the weekend, we draw fans in on a Saturday and then they engage with us and follow through on a Sunday, that will be a success.”
“I don’t like to make analogies, but I think with short format cricket I think we’ve seen a much better engagement with test cricket now because short format cricket has drawn fans in," said Brawn.
“I think we have to be nimble but not change so quickly that we confuse fans and alienate our traditional fans. So it’s just finding that balance and that’s what we’re setting out to do.”
The first GP to hold a Sprint Race will be the British GP during the next month.