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F1 | Natalie Robyn becomes FIA’s first ever CEO

New CEO Natalie Robyn will be an “extremely valuable asset” to improve the “ finances, governance and operations” of the federation, says Predident Ben Sulayem.

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F1 | Natalie Robyn becomes FIA’s first ever CEO
Fuente imagen: @VolvoCars

For the first time in history FIA will have a Chief Executive Officer: Miami-born Natalie Robyn.

The 44-year-old speaks three languages – English, French and Spanish – and has 15 years of experience in the automotive world, having worked at Nissan and DaimlerChrysler.

Robyn will be leaving her role as Managing Director  of Volvo Car Switzerland, where she has been since 2017, to join FIA “in the near future.”

A new role within the federation – strongly wanted by President Mohammed Ben Sulayem-  that will have as main goal that of ensuring financial stability.  

In a optics of reformation, she is set on leaving a mark on the operations of the federation, developing  “new commercial growth plans to increase and diversify the FIA’s revenue streams,” reads the FIA’s statement announcing her appointment.

“The appointment of Natalie Robyn as our first ever CEO is a transformative moment for our Federation,” said Ben Sulayem.

“Her extensive experience and leadership will be crucial to improving our finances, governance and operations.”

Her past experiences, explained the President, well-proved how valuable such a figure is for the future he sees FIA going into.

“She has a proven track record of delivering diversification and growth, as well as developing executive leadership capabilities which will be an extremely valuable asset to the FIA and our Members and I welcome her to the team.”

Robyn, on her part, has sights already set on this new role, the FIA and its Members.
“I am delighted to be appointed the first ever CEO of the FIA at such an important and exciting time for the Federation,” she commented.

“I look forward to working with Members, the senior leadership team and the President to deliver their vision of reform and growth with the involvement of all staff.”

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