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MotoGP | Ducati sends a warning to rivals as it embarks on the ‘Mission Winnow’

Ducati unveils their Desmosedici GP19 livery's 360°shots in press, as they take on classic Ducati Red with Philip Morris’s Mission Winnow white slogan, giving everyone nostalgia of glory days.

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MotoGP | Ducati sends a warning to rivals as it embarks on the ‘Mission Winnow’
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Team Ducati will be called Mission Winnow Ducati for 2019 as they finally decided to go public with their longtime partner Philip Morris and revealed the 2019 livery at Neuchâtel (Switzerland).

Here are studio images of the Desmosedici GP19

As most of the countries law against of tobacco advertising, PM came up with a subliminal way of advertising, at - Japanese GP 2018 F1 season - Scuderia Ferrari was the first one to go full throttle on the newly launched campaign of Philip Morris against the tobacco use and decided to finally go public on their silent partnership with the branding of Mission Winnow.

 But yesterday we saw Ducati taking the same approach for 2019 and finally finding a way around to show their partnership with the tobacco company. Philip Morris International Inc. (PMI) has collaborated with Scuderia Ferrari for 45 years and with Ducati for 16 years. As of today, these partnerships will be focused on Mission Winnow. Mission Winnow’ is a slogan used by Philip Morris to “discard old approaches”, learn “from past mistakes and use them to shape our future”.

So, the question is what Mission Winnow means for Ducati and what they aim for 2019.

“Mission Winnow is about driving change by constantly searching for better ways of doing things. Ducati is one of the most inspiring and resilient brands in MotoGP, with a 70-year history in racing. The team’s determination to do better every race, to think unconventionally and to continuously push the boundaries of technology perfectly exemplify Mission Winnow.”
A close look of the rear end and front end of the bike.

But for the riders and factory Ducati, Mission Winnow have completely different meaning and prospect.

"The expectations are high, I have a great feeling with both the bike and my crew, and we can count on more experience. I'm happy to have Danilo alongside me in the garage, we know each other well and I believe we can fight on track but also work together to develop the package." said Dovizioso who has finished runner for last two years.

The newly joined Danilo Petrucci is also taking a positive approach for next year, as he will be filling a bigger gap which Lorenzo left, he is looking forwards to learn a lot from his teammate and wants to achieve his satisfaction.

"I'm very happy to pair with Andrea: not only is he a phenomenal rider, but also a wonderful person. We've known each other for a long time, and we started to train together with one goal: to both have a really strong season." said Petrucci at the launch.

Claudio Domenicali, Ducati Motor Holding CEO, added: "Racing has always been part of Ducati's DNA. The solutions and expertise gathered on track represent an asset that is directly tied to our product line, and the MotoGP project is crucial for us to produce models that are more performing, exciting and safe to ride for all our passionate fans. Looking back at the results achieved in 2018 on track, we can be proud because our Desmosedici GP proved to be one of the most competitive bikes, but we cannot settle and we want to make another, decisive step forward. I believe our know-how and the spirit that characterizes the people of Ducati Corse are an extra value compared with our rivals."

"We must do better and improve more than what we have done in recent years, bringing new ideas and evolutions to cover all the possible areas. With Andrea and Danilo, we're confident we have the right team to optimize the resources for the development of the bike. Our goals must be ambitious, as always, and we want to bring the MotoGP title back to Borgo Panigale." said, Luigi Dall’Igna, Ducati Corse General Manager

ome more close shots of the rear and front of bike.

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